WSI | Internet Marketing | Chicago | SEO | PPC | Social Media

Photo by Hannes Grobe/AWI via Wikimedia Commons. Penguins have a white side and a black side, and so does search engine optimization (SEO). At WSI Velocity, we offer “white-hat” SEO services including keyword analysis and link building. Flip those around, and you get the “black-hat” techniques Google targeted with their April 24 algorithm change, code-named Penguin. Google’s Penguin update announcement specifically names keyword stuffing and link schemes. It refers to... (more...)

In April, you can request a free WSI WebScan™ Report from WSI Velocity. One easy-to-fix problem our WebScan™ frequently uncovers is missing alternative text (“alt text” or “alt tags”) for images, which makes your website images invisible to some visitors. Missing alternative text makes your images invisible to certain people and to search engines, so missing alt text is both an accessibility and marketing problem. Website Accessibility and Image Alt Text Website visitors... (more...)

Directing traffic through your online lead generation process isn’t that different from guiding real-world traffic to your business. When we provide WSI Velocity clients with online lead generation services, we make sure that visitors travel smoothly from organic search engine results and PPC (pay-per-click) ads to each landing page and through the conversion process. Match Your Starting SEO and PPC Keywords to the Right Buying Speed If a potential customer wants to take slow surface streets to... (more...)

Partnerships.  Alliances.  Collaboration.  These are essential to helping a business achieve its strategic objectives, surpass the competition, and define (rather than react to) the latest trends. WSI Velocity prides itself on successful alliances with firms of all shapes, sizes, and industries.  We are therefore pleased to announce our partnership with two leading edge firms, ÜberBlue Digital Media and QCSS, Inc. ÜberBlue Digital Media We are pleased to announce our new alliance with... (more...)

Finding keywords that are just right can feel like Goldilocks testing the three bears’ porridge bowls. Keywords play an essential role in all your digital marketing, though, so it’s important to get them right. At WSI Velocity, we usually perform Keyword Analysis as part of our Search Engine Optimization (SEO) services, but the right keywords are also essential to your Pay-Per-Click (PPC) Paid Search Marketing, Link Building and Content Marketing. Keywords that are Too Popular SEO and PPC rookies... (more...)

Less is more This is an adage that has great currency in our information-overloaded society, which can sometimes make us feel like we are living in what Om Malik called “notification hell.” Nowhere is this maxim more relevant than Twitter.  WSI Velocity is very passionate about the myriad benefits of this tool: information-sharing resource, that allows for curation through tools such as paper.li networking tool that can facilitate broader engagement than, for instance, Facebook or Linkedin a... (more...)

The Blog has long served as a powerful tool for small and medium businesses alike to amplify the impact of their message, and reach a broader audience.  In addition to enhancing a firm’s credibility and standing as an expert in the industry, a business blog can also serve to improve Search Engine Optimization (SEO) results, serve as the “engine” for social media networks such as Twitter and Facebook, and increase engagement with new and existing users. Our February 2012 Inside Edge newsletter... (more...)

“Content is King.” This is the oft-heard mantra in Internet marketing. The one constant that (at least at time of writing) prevails in the face of Google’s constant changes to its algorithms for ranking pages. Increasing the quantity and quality of Web pages on your site is one of the best sure-fire ways to increase the love you get from Google, Bing, Yahoo, and the cornucopia of lesser-known players in the Search Engine marketplace. Content for the Rest of Us Of course, most... (more...)

February was a great month for WSI Chicago, highlighted by our strong showing along with over 30,000 exhibitors at the Chicago Dental Society Midwinter Meeting at McCormick Place, February 24-26, 2011. Thanks to everyone who stopped by our booth.  We enjoyed discussing how dental practices could best benefit from Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Optimization (SMO), and other Internet marketing strategies.  You can check out pictures from the show at our Facebook... (more...)

Social media boasts many valuable benefits.  Channels such as Twitter and Facebook have, for instance, allowed for richer, more informal interactions between businesses and their customers. However, social media has also added a layer of complexity and awkwardness to inter-office relationships, as seen in this Dilbert comic strip. Don’t be like Dilbert’s boss: contact a WSI Internet consultant today to better understand how your organization can properly leverage Facebook, Twitter,... (more...)